Global Marketing & Growth Hacking Objectives


General product management and marketing tasks to be defined by Client, including, but not limited to the following:


Key Deliverables

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Global Marketing Plan to include:


  • Develop Ideal customer/segments & personas
  • Web Site review & recommendations
  • Messaging review & recommendations
  • Lead Gen review & recommendations
  • Advertising alternatives, costs & budget recommendations
  • Google adwords review, suggestions, budget & manage
  • Website Keywords review, suggest, plan
  • Influencer strategy & Plan
  • Social strategy & Plan (LinkedIn, Facebook, Twitter, YouTube, Blog)
  • 3rd Party site redirects, plan, manage
  • Trade Show suggestions, budget plan, manage
  • All Collateral review & recommendations
  • Corporate Backgrounder review & recommendations & changes
  • Deliver technical & market White Paper
  • Deliver technical & market User-Case Study
  • Webinar plan, outline, scope
  • Global Channel, Alliance, & Partner plan and strategy
  • Amazon recommendations & Strategy
  • Recommend, configure & train all associated marketing tools including:
  • Marketing Automation System - i.e. Hubspot, Pardot, Mail Chimp, Infusionsoft, Survey Monkey, etc.